Alliance Companies - advanced asset sourcing, underwriting, divesting and monetizing focus driven practices for FO | FOA, Corporate and Institutional Clients for 30+ years. Expanding Nationally and Internationally With 181 Offices

Discover the Secret to Winning and Executing Big Trades...

Best Selling Author, Dr. Larry Keefauver, Interviews Bret Broaddus of the Alliance Company in New Book:


An Inside Look At The Success Of The Alliance Company

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  • Access to Video Interview with Bret Broaddus, Managing Principal of the Alliance Company (value $27)
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The Perfect Book for CRE Brokers who Refuse to be Content with Average!

When Dr. Larry Keefauver, a best selling author, set out to learn more about the commercial real estate industry, he discovered a commercial real estate operator who over the past three decades had defied the odds and broken one record after the other.
"I wanted to learn from some of the most successful CRE operators in America, and found a gem in Mr. Shmooze, aka Bret Broaddus of the Alliance Company," says Dr. Keefauver.
With more than 6,000 leases, 4,200 acquisitions, 7,400 dispositions, 2,050 built to suit, 5,500 structured finance and 130 plus account services, Alliance is truly a leader in the Commercial Real Estate Industry. Spending more than 15 hours interviewing Bret Broaddus, Dr. Larry came away with a book that provides many of the secrets behind the success of the Alliance Company. This book is a must for any CRE to whom "average" is not acceptable.

Gain insight in how to increase volume and the size of your transactions...

Negotiating Record Breaking Large Cap Trades is a broker's guide to rapidly scaling commercial real estate trades. Keefauver shares the secrets to Bret Broaddus' success through straightforward actionable advice that will help you take your brokerage to the next level. You'll gain the knowledge you'll need to reach the highest levels of performance and execution. This book will give you tools and wisdom in how to overcome the odds, and crush it in the commercial real estate industry.


Bret Broaddus
a.k.a Mr Shmooze

Bret Broaddus serves as Managing Principal of the Alliance Company with 25+ years of CRE Advisory and Principal underwriting oversight. He is the former President of CBRE Account Services and Koll Capital Markets. Mr. Broaddus' TeamOne is recognized for the largest-ever executions in 47 US marketplaces, including the largest know IND single-asset trade worldwide.


"Bret expanded TeamOne while at CBRE that initiated several specialty practice areas not previously identified by the firm; significantly advanced the scope and quality of the firm’s traditional work product; and delivered the highest revenue and profits of all production units of the firm."

Ray Wirta - CEO, Chairman of the Board CBRE

"Alliance's TeamOne was retained for one half of our National and International work assignments for AT&T, Lucent and Avaya. Alliance performed at a superior level throughout their contract periods and were renewed several times."

Celeste Prestinario - Senior Director, EVP Corporate Real Estate | AT&T | Lucent | Avaya

"This book identifies the basic success factors essential in our business. The Alliance case studies contained are evidence of the Alliance drive for pure production."

Vern Schultz - SIOR, Executive Vice President Colliers International

"As an owner, developer of commercial real estate projects of significant size and complexity, I greatly appreciate Alliance and Bret’s unique talents. Alliance has strong relationships with all of his clients, which include many Fortune 500 companies. This enables an efficient transaction initiation to close process. We continue to see large scale asset acquisition opportunities from Alliance, and our high trust level in the firm causes us to take their offerings seriously."

Bill Krug - Managing Principal, K5 Family Office

"The Book's accuracy is distinct and describes how Alliance lead our multi-asset Consolidation for the new BTS HQ while monitoring the National needs through their representatives in the US."

Isaac Bazbaz - President, CEO CPP Logistics Inc.


Negotiating Record Breaking Large Cap Trades offers an intriguing and fascinating look into the highly effective approach of the Alliance Company. You'll learn:

  • The key to not settling for an enemy called average, but reach production levels that break records.
  • The 3 essential steps to move from $5 million to $50+ million trades.
  • The proven formula to Executing big trades on time and to the satisfaction of all sides.
  • The "Mr. Shmooze" way of mastering the art of selling through relationships.
  • The #1 secret to success and how to use it to create a competitive advantage.
  • How to gain a macro vision and join a winning team.


AG Communications AT&T | GTE JV
CPI Industries National Folio
E Toys | Toys R Us, Danville, VA
3Com, Rolling Meadows, IL

Negotiating Record Breaking large Cap Trades

About Dr. Larry Keefauver

Dr. Larry Keefauver is an Ivy-League educated, bestselling author, ghostwriter, journal and book editor for over twenty years in the fields of business, self-help and motivation, commercial and residential real estate, law, medicine, marketing and sales, psychiatry, education, banking and finance, and psychology.